Browsing by Subject "Redes sociales virtuales"
Now showing items 1-4 of 4
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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
(2011)The innovative consumer behavior involves the individual's propensity to adopt new ideas earlier than the other society members. In an environment full of connections between people, social networking become one of the ... -
La importancia del emprendimiento en la era digital para crear un micronegocio en redes sociales virtuales
(2019)Un emprendedor se enfrenta a barreras para comenzar a dar forma a una idea de negocio. En el caso específico de México, la falta de acceso al crédito, la extensa gama de trámites y la gran cantidad de tiempo invertido que ... -
Using the Innovation Adoption Model to Analyze the Virtual Social Media Use by Brazilian Companies
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ... -
Uso do Modelo de Adoção de Inovação para Análise do Uso de Redes Sociais Virtuais por Empresas Brasileiras
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...