Browsing by Subject "Modelo de adopción de innovación"
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Uso do Modelo de Adoção de Inovação para Análise do Uso de Redes Sociais Virtuais por Empresas Brasileiras
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...