Browsing by Author "Araújo Pinto, Liliane"
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O carro e os jovens: um estudo de valores através do método da Cadeia de Meios e Fins
De Sena Nunes, Natália; Araújo Pinto, Liliane; Murakami, Luiz Carlos; Lopes Pimenta, Márcio (2013)THE CAR AND THE YOUNG PEOPLE: A STUDY OF VALUES THROUGH THE MEANS END CHAIN METHOD The intense competition of the auto industry is demanding a differentiation strategy from the companies. So, the companies to reach their ...