Browsing 2013: XV Congreso Latino-Iberoamericano de Gestión Tecnológica by Subject "Empresas brasileñas"
Now showing items 1-4 of 4
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Institucionalização do balanced scorecard: o caso de uma organização brasileira
(2013)Organizations find themselves increasingly forced to innovate in the use of management tools to support the process of decision making in order to create competitive advantage before their competitors. In this context, the ... -
The relationship between internationalization and innovation capability: A comparative study of Brazilian and Mexican companies
(2013)Innovation is considered by many researchers the inevitable outcome for the very survival of the firm. Considering the capability approach, the innovation of the firm is better understood as a combination of certain ... -
Using the Innovation Adoption Model to Analyze the Virtual Social Media Use by Brazilian Companies
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ... -
Uso do Modelo de Adoção de Inovação para Análise do Uso de Redes Sociais Virtuais por Empresas Brasileiras
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...