Browsing 2013: XV Congreso Latino-Iberoamericano de Gestión Tecnológica by Author "Universidade do Vale do Paraíba"

Now showing items 1-2 of 2

    • O direcionamento da inovação em mercado competitivo e consumista 

      Dias, Raquel; Souza Cabral, Arnoldo; Gomes de A. Schwabe, Marluci (2013)
      The race for cost reduction aims scale production, allows delivery of products and services to consumers at a higher speed. Resulting from this urgency, various industries have been launching waves "generations" of products, ...

    • O Plano Real como uma inovação e suas consequências 

      Braz Jr., Odilson Gomes; Cabral, Arnoldo S.; Dias, Raquel (2013)
      This paper objective’s is to discuss, under Schumpeter’s theory, how innovative changes on the national macroeconomics policy, affects an economy. This work will demonstrate that in the “Plano Real” case, it is possible ...