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    • O direcionamento da inovação em mercado competitivo e consumista 

      Dias, Raquel; Souza Cabral, Arnoldo; Gomes de A. Schwabe, Marluci (2013)
      The race for cost reduction aims scale production, allows delivery of products and services to consumers at a higher speed. Resulting from this urgency, various industries have been launching waves "generations" of products, ...