De Sena Nunes, Natália; Araújo Pinto, Liliane; Murakami, Luiz Carlos; Lopes Pimenta, Márcio (2013)
THE CAR AND THE YOUNG PEOPLE: A STUDY OF VALUES THROUGH THE MEANS END CHAIN METHOD The intense competition of the auto industry is demanding a differentiation strategy from the companies. So, the companies to reach their ...