Browsing 2011: XIV Congreso Latino-Iberoamericano de Gestión Tecnológica by Subject "Innovación basada en la web"
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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
(2011)The innovative consumer behavior involves the individual's propensity to adopt new ideas earlier than the other society members. In an environment full of connections between people, social networking become one of the ...