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O direcionamento da inovação em mercado competitivo e consumista
(2013)
The race for cost reduction aims scale production, allows delivery of products and services to consumers at a higher speed. Resulting from this urgency, various industries have been launching waves "generations" of products, ...
A inovação e o desempenho sob a ótica da Visão Baseada em Recursos: Um estudo comparativo de sete empresas startups
(2013)
The main proposition in this article is to compare the performance of companies in regard to the design, planning and launching of its flagship product in the market, in order to better understand the main points of their ...
O Plano Real como uma inovação e suas consequências
(2013)
This paper objective’s is to discuss, under Schumpeter’s theory, how innovative changes on the national macroeconomics policy, affects an economy. This work will demonstrate that in the “Plano Real” case, it is possible ...