Browsing Seminarios y Ponencias by Author "Universidade do Vale do Paraíba"
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O direcionamento da inovação em mercado competitivo e consumista
Dias, Raquel; Souza Cabral, Arnoldo; Gomes de A. Schwabe, Marluci (2013)The race for cost reduction aims scale production, allows delivery of products and services to consumers at a higher speed. Resulting from this urgency, various industries have been launching waves "generations" of products, ... -
O Plano Real como uma inovação e suas consequências
Braz Jr., Odilson Gomes; Cabral, Arnoldo S.; Dias, Raquel (2013)This paper objective’s is to discuss, under Schumpeter’s theory, how innovative changes on the national macroeconomics policy, affects an economy. This work will demonstrate that in the “Plano Real” case, it is possible ...