Browsing by Author "Zilber, S. N."
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Adoption of e-business understood as Innovation: Case Studies in Brazilian Multinational Industry versus Foreign Capital Multinational
De Rosa, M. S.; Zilber, S. N. (2013)The objective of this research was to understand the changes caused by the adoption of e-business in the large multinational companies that operated in the physical world and began to act in the virtual world, understanding ... -
Uso do Modelo de Adoção de Inovação para Análise do Uso de Redes Sociais Virtuais por Empresas Brasileiras
Araújo, J. B.; Zilber, S. N. (2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...