Browsing by Author "Joao, Belmiro"
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Global Strategy in LCD Market for Late Movers: A Brazilian Case
Joao, Belmiro; Castelo, Roderick; Bezerra, Daniel; Piscopo, Marcos; Prates, Luciano; Serralvo, FranciscoIn this paper a conceptual framework will be presented for the ana lysis of market entry strategy for those who enter a market later than pioneers. There have been a number of papers on modes and timing of market entry but ...