Browsing by Author "Freire de Moraes Meireles, Anderson Antonio"
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Inovação e Tecnologias Web: investigação sobre o uso de websites, blogs e redes sociais em empresas inovadoras no Brasil
Grützmann, André; Zambalde, André Luiz; Freire de Moraes Meireles, Anderson Antonio (2013)The companies are paying more attention in consumers' opinion about innovation, especially after the growth of online social networks like Facebook or Twitter. The aim of this study was to build a reference frame compiled ...