Global Strategy in LCD Market for Late Movers: A Brazilian Case

Abstract

In this paper a conceptual framework will be presented for the ana lysis of market entry strategy for those who enter a market later than pioneers. There have been a number of papers on modes and timing of market entry but most of them are based on a certain specific perspective: some are biased to First-Mover Advantage and others ar e to Late-Mover Advantage while some are focusing on endogenous factors but others are on exogenous 2 factors. What we’re going to do is to set an “integrated” framework to take ac count of all those various points to design a firm’s global market entry strategy. Resource-based view (RBV), core competences, and knowledge-based v iew (KBV) will be adopted as the main tool of analysis and Porter’s Diamond Model (Por ter, 1990) will be used for the analysis of Brazilian competitive market