Results and Impacts Evaluation of the Coffee Social Network

Abstract

The evaluation of results and impacts is a hard task due to the specificities of the studied objects. Another complex point is the measurement of causality and additionality from the definition of a baseline. This paper aims to present a method of evaluating the results and impacts of the Coffee Social Network. The method is supported by a set of indicators and multidimensional metrics. In the construction of dimensions, indicators and evaluation metrics we considered a study of the institutional trajectory of the Coffee Social Network and the analysis of the primary information obtained in its databases. The results obtained from the application of the method will allow measuring the impacts of the main characteristics of the network. Future assessments of social networks related to agribusiness can be supported by the method presented and discussed in this article.