The Use of Correlation and Cluster Analysis Aiming to Identify Similarities in an Innovation Diagnosis Model

Abstract

This article focuses on the relevance of innovation activities to micro and small enterprises; the model proposed by Serpe (2014) and adapted from Reis (2012) is used to evaluate the degree of implementation of innovation activities in a set of companies in a specific sector. This article deals with the evaluation of innovation in Small and Medium Enterprises, sector X. The study starts with the elaboration of a diagnostic model proposed by Serpe (2014), adapted from the model of Reis (2012). Initially developed from a qualitative methodology, in this article we evaluate the relevance of different innovation activities from several dimensions through quantitative techniques. The article aims to propose the use of a statistical tool to verify the similarity and dissimilarity between the answers obtained in the companies concerning the innovation activities contained in each evaluation dimension.