Fundaments and applications of publishing intelligence systems towards innovation

Abstract

Academic development is committed to generating new knowledge that responds to the needs of the society in which it is involved. In order to transmit this development in a relevant and fast way with a suitable language, the publications resulting from this process must meet criteria, strategies and policies to improve its dissemination and diffusion. In this sense, university presses are precisely the organizations that must create, adopt and develop measures to improve thei r management and decision - making skills, so that they become support centers to contribute to the connection between the academic development and future innovations. Given this situation and the technological change in the transformation from print to elec tronic, this paper proposes to implement some technological management tools through the ability given by the publishing intelligence to strengthen academic publications as a vehicle for innovation, improving the quality of the results of research and deve lopment communication by making strategic decisions. To this end, the concept of publishing intelligence is revised, as well as the main results of implementing management tools such as benchmarking and forecasting, where through articulated processes of k nowledge management with the stakeholders of the university publishing environment, allow establishing strategies as a basis for the construction of projects, plans, investments and institutional policies to the diffusion of the academic university development.