Browsing 2013: XV Congreso Latino-Iberoamericano de Gestión Tecnológica by Subject "Marketing"
Now showing items 1-2 of 2
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Estudo de caso - conceitos de gestão lean no processo de inovação em pequena empresa industrial brasileira
(2013)This study aimed to evaluate, in the particular case about small electric battery industry in Paraná, such as the concepts of lean management, also known as lean thinking, were associated with the process of ongoing ... -
Using the Innovation Adoption Model to Analyze the Virtual Social Media Use by Brazilian Companies
(2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...