Browsing Seminarios y Ponencias by Author "Felício Macedo, Fernanda Maria"
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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
Grützmann, Andre; Felício Macedo, Fernanda Maria; Zambalde, André Luiz (2011)The innovative consumer behavior involves the individual's propensity to adopt new ideas earlier than the other society members. In an environment full of connections between people, social networking become one of the ...