Browsing Seminarios y Ponencias by Author "Araújo, J. B."
Now showing items 1-1 of 1
-
Uso do Modelo de Adoção de Inovação para Análise do Uso de Redes Sociais Virtuais por Empresas Brasileiras
Araújo, J. B.; Zilber, S. N. (2013)This study aimed to contribute to the proposition and testing of a theoretical model to assess the adoption of social media by organizations, identifying the determinants of this adoption. Therefore, it has adapted the ...